Sunday 13 January 2013

Analysis of opening sequences

Here I have looked into three opening sequences to help me understand what they must contain and how they can be successful.

13 going on 30. 

-The films begins with an opening of credits, the colours used are bright and girly and the text is written in a hot pink font this gives us a sense straight away that the film is not to serious and is probably a chick flick.
-The music used in the opening credits is up beat and cheerful, the melody has a feminine vibe depicting that the film is targeted at women.
-As we are introduced to the first character she is shown to be wearing a casual outfit that tells us that it is set  in early 90's. The girl shown is most probably the main character as she is shown first of all, in addition the girl looks to be about 13 years old, linking this back to the title of the film.
-The starting location is inside a school  full of other children. This tells us that she is a child who is still in education and the beginning of the film is probably about her early life "13" and as the film goes along we will watch her grow and become "30".
-The girl is shown to be having her school photograph taken, this can usually be a humiliating time for children. Behind her is a queue of other children who are also lined up waiting. The attention is focused on the girl who sitting in front of a screen, this helps us as an audience to apprehend that she is the centre of attention.
-The camera starts as a close up of her face letting us see what she looks like, it then pans out setting the scene and letting us see the location  When the characters begin to converse it flits between allowing us to understand clearly what is happening.
-The dialogue between the other characters and the girl is not pleasant  they seem to be saying very rude comments to her. This gives us a sense that she could be a victim in this film, she shown to be pushed around in the first minute giving us an immediate thought that she is weak.Even the photographer mispronounces her name, usually adults are portrayed as understanding and kind but in this situation he is shown to be just as bad as the kids.



Hairspray
-The film starts with the camera panning into a city, it zooms in from the sky looking down on a vast scenery to set the scene for the audience.
-Credits and titles are shown on the screen written in a funky style font expressing that the film is going to be upbeat and fun.
-As the camera pans in towards the city, a tapping noise is played in the background like a basketball being bounced on the floor, this helps build up a suspense which will hopefully lead into something worth waiting for. Furthermore as it begins to draw into the streets diegetic sounds start to add to the backing music creating excitement. 
-We are shown a clip of a newspaper with the date printed at the top so the audience are able to release what date the film is set, likewise character are introduced wearing outfits from the 50's such as large dresses and curly hair for the women and tight suits and greased hair for the men. 
-There are a variety of camera angles shown, some looking down on the people and some looking on eye level, they are all used when the characters are shown to be working. The different camera angles can help us understand their importance in the film and in the world, for example we look down on the man opening a shop, this lets us know that he is not going to be playing a big part and is just an average person.Furthermore it lets the audience get a feel of what the location looks like, as we are able to view it from numerous angles.
-During this period of time racism was still about, it is advertised in this film as we are able to see two black men cleaning peoples shoes, the camera is on their eye level and we are never able to see the people's shoes they are cleaning. This highlights the power of both characters. 
-Finally we are introduced to the main character  this is clear due to several reasons, firstly the pace of the music changes, the camera starts to zoom into her at a faster speed, we watch her get dressed, just as the alarm goes off. The camera is only fixed on her, drawing our attention on to her making the audience intrigued.Lastly when she begins to sing it clearly specifies the genre of being a musical film, that is happy and could be a Rom-com. The use of the colorful setting suggest the film will be bright and positive. 



The Hangover 
-The film commences with a soundtrack of a Spanish type song, the camera is at chest level and we can see people dressed in white taking flowers out of a van. The screen dissolves into another shot of a large white cake expressing to us that this is a wedding scene. 
-The font shown on the screen displaying the credits is written in a posh, white, swirly style this adds to what is going on the back ground with the expensive wedding, hinting that the film may be elegant and classy.
-Immediately we hear a phone ring and a voice mail being left, this introduces us to a character but also makes the audience wonder what is going on as we are not able to see the person speak. 
-The shots continue to dissolve into scenes of people setting up the wedding, the location and mise-en-scene looks very grand and fancy suggesting that the characters are going to be rich.
-The phone still continues to ring and several other voice mails are left, we begin to wonder if the wedding is not as organised as it seems, finally a women is introduced as she is the one calling the person. She looks very stressed and worried, we can clearly see that it is her wedding day as she is being pampered. 


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